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Ernest Rodriguez' "Impressions," 1960s-1980s

""TV Stereotyping of the Mexican American"" by Ernest Rodriguez Page 1

TV Stereotyping of the Mexican American 
by: Ernest Rodriguez 

During the past year I couldn't help noticing the appearance of several new commercials featuring Mexicans usually cast as comic characters. The very first time I viewed the commercial of Paco the bandido who never "feenishes" a revolution something told me that this wasn't right. It didn't take long before I realized the stereotype message of the commercial. It was the old one I used to hear when I was a child and until now I had thought had died and been buried forever quite a number of years back. But here it was like some Frankenstein monster removed from his gave and brought to life to come back and terrorize the townsfolk--"Mexicans are lazy and good for nothing." I had thought that inasmuch as blacks are being seen on TV in commercials and programs like Julia, Room 222, and Mission Impossible that truly there was hope in not to distant future for the realization of Dr. Martin Luther King's of the promised land, an America free of racial prejudice and discrimination. Analysing this new phenomena of the Mexican "Stephen Fetchi" roles I came to the conclusion that the sickness of racism that white America suffers from is one of the mind and necessitates psychiatric treatment. 

It's like a parent that is a psychopathic child beater. The oldest child gros up and retaliates and the parent finds that he can no longer beat this child because it fights back so he turns to one of his younger offspring which is still

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TV Stereotyping of the Mexican American by: Ernest Rodriguez During the past year I couldn't help noticing the appearance of several new commercials featuring Mexicans usually cast as comic characters. The very first time I viewed the commercial of Paco the bandido who never "feenishes" a revolution something told me that this wasn't right. It didn't take long before I realized the stereotype message of the commercial. It was the old one I used to hear when I was a child and until now I had thought had died and been buried forever quite a number of years back. But here it was like some Frankenstein monster removed from his gave and brought to life to come back and terrorize the townsfolk--"Mexicans are lazy and good for nothing." I had thought that inasmuch as blacks are being seen on TV in commercials and programs like Julia, Room 222, and Mission Impossible that truly there was hope in not to distant future for the realization of Dr. Martin Luther King's of the promised land, an America free of racial prejudice and discrimination. Analysing this new phenomena of the Mexican "Stephen Fetchi" roles I came to the conclusion that the sickness of racism that white America suffers from is one of the mind and necessitates psychiatric treatment. It's like a parent that is a psychopathic child beater. The oldest child gros up and retaliates and the parent finds that he can no longer beat this child because it fights back so he turns to one of his younger offspring which is still