DIY History | Transcribe | Campus Culture | Ernest Rodriguez' "Impressions," 1960s-1980s | ""TV Stereotyping of the Mexican American"" by Ernest Rodriguez Page 3

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Ernest Rodriguez' "Impressions," 1960s-1980s

""TV Stereotyping of the Mexican American"" by Ernest Rodriguez Page 3

In the absence of federal action write your state legislators to ban the showing of such commercials within your state. Pressure your Federal Communications Commission to withhold the renewal of licenses of the TV stations which continue to show these commercials. 
The following is a partial list of commercials which promote racism as listed in the United States Civil Rights Digest a government publication. 

Fito Lay    Frito Bandito    Mexican-sneaky, thieves

Liggett & Meyers   "Paco" never "feenishes" anything, not even revolution    Mexican too lazy to 

A.J. Reynold   Mexican bandito    Mexicans-bandits 

Camel Cigarettes     "Typical" Mexican village, all sleeping or bored     Mexican-do nothing, irresponsible 

General Motors      White, rustic man holding three Mexicans at gunpoint                   Mexicans-should be and can be arrested by superior white man. 

Philco-Ford

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In the absence of federal action write your state legislators to ban the showing of such commercials within your state. Pressure your Federal Communications Commission to withhold the renewal of licenses of the TV stations which continue to show these commercials. The following is a partial list of commercials which promote racism as listed in the United States Civil Rights Digest a government publication. Fito Lay Frito Bandito Mexican-sneaky, thieves Liggett & Meyers "Paco" never "feenishes" anything, not even revolution Mexican too lazy to A.J. Reynold Mexican bandito Mexicans-bandits Camel Cigarettes "Typical" Mexican village, all sleeping or bored Mexican-do nothing, irresponsible General Motors White, rustic man holding three Mexicans at gunpoint Mexicans-should be and can be arrested by superior white man. Philco-Ford