DIY History | Transcribe | Hevelin Fanzines | Scienti Snaps, v. 1, issue 4, Fall 1938

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Scienti Snaps, v. 1, issue 4, Fall 1938

Page 16

16 Page  SCIENTI-SNAPS

or insert a copy into each of the professional ones and have the news agent charge an extra dime, which goes to you of course.  The main reason why so many fan magazines dissapear after one or two issues is that the quick money goes to the publisher’s head.  After two issues or twice 32,000 readers (and dimes) he has enough money on which to retire, and quits publishing until years later when he needs some ready change.  Over $3000 an issue isn’t bad money.
   (2) REMEMBER THE SMALL NUMBER OF OTHER FAN MAGAZINES now in circulation insurer a wonderful reception for yours.  Public really cannot get enough fan magazines.  Now in than a news-stand magazine will mention your fan mag when its professional circulation drops.  This causes both magazines’ circulation to shoot up as the free advertisement helps you, and all of your relatives buy a copy of the professional magazine to see your name.  All in all, I should say to count on the minimum of 30,000 readers for the first issue, (if you have well advertised the magazine) and an additional 10,000 per issue after that.
   (3) ACCEPT MATERIAL FROM EVERYONE regardless of who wrote it and how good or bad it is.  If you reject bad material, that person and his relatives cease buying and your circulation will drop fifty or sixty copies.  You don’t want to lose that $5, so print everything that comes in.  However, soft-pedal biographies.  Readers do, however, like to hear about the olden days when science-fiction was in its golden age and one read such masterpieces as “The  Puddle of the Moon” in 15¢ magazines.  Nowadays some “collector” will soak them four or

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16 Page SCIENTI-SNAPS or insert a copy into each of the professional ones and have the news agent charge an extra dime, which goes to you of course. The main reason why so many fan magazines dissapear after one or two issues is that the quick money goes to the publisher’s head. After two issues or twice 32,000 readers (and dimes) he has enough money on which to retire, and quits publishing until years later when he needs some ready change. Over $3000 an issue isn’t bad money. (2) REMEMBER THE SMALL NUMBER OF OTHER FAN MAGAZINES now in circulation insurer a wonderful reception for yours. Public really cannot get enough fan magazines. Now in than a news-stand magazine will mention your fan mag when its professional circulation drops. This causes both magazines’ circulation to shoot up as the free advertisement helps you, and all of your relatives buy a copy of the professional magazine to see your name. All in all, I should say to count on the minimum of 30,000 readers for the first issue, (if you have well advertised the magazine) and an additional 10,000 per issue after that. (3) ACCEPT MATERIAL FROM EVERYONE regardless of who wrote it and how good or bad it is. If you reject bad material, that person and his relatives cease buying and your circulation will drop fifty or sixty copies. You don’t want to lose that $5, so print everything that comes in. However, soft-pedal biographies. Readers do, however, like to hear about the olden days when science-fiction was in its golden age and one read such masterpieces as “The Puddle of the Moon” in 15¢ magazines. Nowadays some “collector” will soak them four or