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Burlington Atomic Energy Week, 1947
1947-10-25 Report on Burlington Atomic Energy Week Page 3
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through information division of U.S. Atomic Energy Commission. Forrest Seymour, editor of editorial page of Des Moines Register and Tribune consented to speak from same platform. Both men came at no cost to the joint committee. Subject of Sewmour's speech, "A Citizen's Responsibility in the Atomic Age" was designed to supplement Strauss's subject, "The Atom in Civil Life". Arrangements included securing Municipal Auditorium municipal band and flags of United Nations for stage, broadcast of Strauss's speech. Girl Scouts were ushers. 7) Theaters. One theater agreed to take any movie of any length not previously shown. Two theaters would show any movie up to 15 minutes in length. Only one movie filling these requirements could be obtained despite exhaustive inquiries at all possible sources. 8) Speaker's Bureau. Sixteen men and women consented to speak before groups and were supplied with speaker's kits (N.C.A.I.) The local Naval Reserve unit lent a copy of the film, "Operations Crossroads", its projector and the services of an operator. Speakers were prepared to talk after movie, to small discussion groups, to larger more formal meetings. A panel composed of a minister, a science teacher, a lawyer was formed. The Results 1) Distribution of material. 10,000 copies of flier "Twelve Points on Atomic Energy" (N.C.A.I.) distributed with monthly bills by utilities company. 10,000 of flier written locally distributed by dairies with home delivery of milk, 5000 of broadside, "Time Doesn't Stand Still for the Atom (L.W.V) distributed by public and parochial school children; 300 of same used at Farm Bureau meetings; 200 used in county schools. 4500 of broadside, "Have you Caught Up with the Atom?" (L.W.V.) given out by churches. A copy of the pamphlet, "You Can Do Your Part" (N.C.A.I) placed in all doctors offices and beauty parlors. 2) Information booths. Three were set up in strategic locations and schedules worked out for attendants on busiest hours on the busiest days. They were supplied with above material plus 100 copies of September 1947 issue of Kiplinger's magazine (obtained free of charge), plus a variety of pamphlets obtained through N.C.A.I. There was such a demand for this material, however, that the supply was exhausted on the first day. About 2000 pieces of literature were given out. 3) Posters. 30 large posters and 500 smaller ones were placed in store windows in Burlington and surrounding cities. Large cards were placed on the outside of all city buses. 4) Window displays. All jewelry stores (10) displayed time pieces and carried out the theme, "Time Won't Wait... Neither can you. Time is running out, etc. etc." Two bookstores displayed literature on subject under caption, "Reading for Survival" Department store featured large display based on Ding's cartoon, "Eventually, Why not Now?" showing skeleton in atomic war scarred world calling for anyone remaining to cooperate for prevention of next war, Another department remaining to cooperate for prevention of next war. Another department store gave window for display on control of atomic energy. Sporting goods store displayed rabbit in snowy landscape with sign reading, "A brown rabbit in the snow is an easy target. Animals who can adapt themselves to their environment survive. Those who can't become extinct. Can you adapt your ideas to the atomic age? Or are you a brown rabbit in the Snow?" Two windows were given over to the photographic montage display, "The World And The Atom" (N.C.A.I) 5) Atom Symbol on Sidewalks were painted in front of all window displays with arrow leading up to window. Symbols were also painted liberally on street corners and elsewhere. 6) A street banner with atom symbols and reading, "Atomic Energy Week" was used. 7) The public library used "The World and the Atom" table display with their reading matter on subject. They also assembled a bibliography which was printed in the paper. 8) Churches cooperated 100%. Many excellent sermons were reported. There are 40 churches in Burlington. 9) The blackout was held one hour before mass meeting. Bad weather prevented operation of planes. The sirens, blackout of street and most store lights, bursting of bombs combined very dramatically. -3-
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through information division of U.S. Atomic Energy Commission. Forrest Seymour, editor of editorial page of Des Moines Register and Tribune consented to speak from same platform. Both men came at no cost to the joint committee. Subject of Sewmour's speech, "A Citizen's Responsibility in the Atomic Age" was designed to supplement Strauss's subject, "The Atom in Civil Life". Arrangements included securing Municipal Auditorium municipal band and flags of United Nations for stage, broadcast of Strauss's speech. Girl Scouts were ushers. 7) Theaters. One theater agreed to take any movie of any length not previously shown. Two theaters would show any movie up to 15 minutes in length. Only one movie filling these requirements could be obtained despite exhaustive inquiries at all possible sources. 8) Speaker's Bureau. Sixteen men and women consented to speak before groups and were supplied with speaker's kits (N.C.A.I.) The local Naval Reserve unit lent a copy of the film, "Operations Crossroads", its projector and the services of an operator. Speakers were prepared to talk after movie, to small discussion groups, to larger more formal meetings. A panel composed of a minister, a science teacher, a lawyer was formed. The Results 1) Distribution of material. 10,000 copies of flier "Twelve Points on Atomic Energy" (N.C.A.I.) distributed with monthly bills by utilities company. 10,000 of flier written locally distributed by dairies with home delivery of milk, 5000 of broadside, "Time Doesn't Stand Still for the Atom (L.W.V) distributed by public and parochial school children; 300 of same used at Farm Bureau meetings; 200 used in county schools. 4500 of broadside, "Have you Caught Up with the Atom?" (L.W.V.) given out by churches. A copy of the pamphlet, "You Can Do Your Part" (N.C.A.I) placed in all doctors offices and beauty parlors. 2) Information booths. Three were set up in strategic locations and schedules worked out for attendants on busiest hours on the busiest days. They were supplied with above material plus 100 copies of September 1947 issue of Kiplinger's magazine (obtained free of charge), plus a variety of pamphlets obtained through N.C.A.I. There was such a demand for this material, however, that the supply was exhausted on the first day. About 2000 pieces of literature were given out. 3) Posters. 30 large posters and 500 smaller ones were placed in store windows in Burlington and surrounding cities. Large cards were placed on the outside of all city buses. 4) Window displays. All jewelry stores (10) displayed time pieces and carried out the theme, "Time Won't Wait... Neither can you. Time is running out, etc. etc." Two bookstores displayed literature on subject under caption, "Reading for Survival" Department store featured large display based on Ding's cartoon, "Eventually, Why not Now?" showing skeleton in atomic war scarred world calling for anyone remaining to cooperate for prevention of next war, Another department remaining to cooperate for prevention of next war. Another department store gave window for display on control of atomic energy. Sporting goods store displayed rabbit in snowy landscape with sign reading, "A brown rabbit in the snow is an easy target. Animals who can adapt themselves to their environment survive. Those who can't become extinct. Can you adapt your ideas to the atomic age? Or are you a brown rabbit in the Snow?" Two windows were given over to the photographic montage display, "The World And The Atom" (N.C.A.I) 5) Atom Symbol on Sidewalks were painted in front of all window displays with arrow leading up to window. Symbols were also painted liberally on street corners and elsewhere. 6) A street banner with atom symbols and reading, "Atomic Energy Week" was used. 7) The public library used "The World and the Atom" table display with their reading matter on subject. They also assembled a bibliography which was printed in the paper. 8) Churches cooperated 100%. Many excellent sermons were reported. There are 40 churches in Burlington. 9) The blackout was held one hour before mass meeting. Bad weather prevented operation of planes. The sirens, blackout of street and most store lights, bursting of bombs combined very dramatically. -3-
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