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Fantasy Aspects, issue 2, November 1947
Page 16
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the old Weirds. The distinction between these boys and the "pros" is, as I have said, their greater knowledge of the market. To the fan dealer a shaver amazing is worthless; to the pro, it's worth just as much as an Ast. of the same date. Antoher distinction is the fact that fan dealer's merchandise is usually in good condition, or priced down in relation to the condition. To sum it up, it can be said that these dealers are more sensitive to the trends of current fandom. (3) Our last group is the "casuals." These are the ordinary Joe Fanns who either have duplicates for sale or who wish to dispose of their collection. This is the group that offers the real bargains. Maybe they remember the hard time they had building up their collection and wish to spare some youngster the same troubles. Maybe they get a warm feeling in being able to think that they may be bringing prices down by undercutting the dealers. Anyway, for a large group of mags, their prices are almost only half that asked by dealers. The two new ad-zines out have done much to increase the effectiveness of this category. Up until now, these fields have pretty much been the only ones to exploit in building a collection. However, even at their cheapest (3) they are a mite to expensive for furthering the enjoyment of fantasy. At the exceptionally low price of 30¢@, a file of FFM's would run over $13, low compared to the $30 that dealers ask, but still a lot of money when you're trying to save money for college. My FFM's are nearly complete but if they weren't, and i received the above offer, even though it is a bargain that comes once in a lifetime, I'd be forced to refuse. In the same vein if I were offered a set of Clayton and Tremaine Astoundings at 50¢@, a ridiculously low figure, it would run near $45 Now I will describe a different approach to the problem. The basis of which are two seperate sets of experiences. The first experience is one that has occured with astonishing reuency (3 or 4 times). I'll be talking with someone and the topic might drift towards speculation in science. The other person will casually mention that he used to read stf once and drop the bomb-shell "used to have a lot of them in my attic, threw them away in the war-paper drives, though." As they would drag me away from his throat, I'd speculate upon this virginal, untouched field. The attics and cellers of the nation. Of course the war has played havoc with this field. It cannot be completely ruined. My other experience was the way I used to help my father, who was a semi-professional book dealer. He had i-don't-know-how-many thousands of cards printed up giving the fire alarm signal numbers for our town; a thing that everyone would look at and notice. He had a short ad on it to the effect of Cash For Old Books, address, phone number, etc. A party would phone and say that they had some old books for sale. Before the war made (cont. on page 27) ---- (Page 16) ----
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the old Weirds. The distinction between these boys and the "pros" is, as I have said, their greater knowledge of the market. To the fan dealer a shaver amazing is worthless; to the pro, it's worth just as much as an Ast. of the same date. Antoher distinction is the fact that fan dealer's merchandise is usually in good condition, or priced down in relation to the condition. To sum it up, it can be said that these dealers are more sensitive to the trends of current fandom. (3) Our last group is the "casuals." These are the ordinary Joe Fanns who either have duplicates for sale or who wish to dispose of their collection. This is the group that offers the real bargains. Maybe they remember the hard time they had building up their collection and wish to spare some youngster the same troubles. Maybe they get a warm feeling in being able to think that they may be bringing prices down by undercutting the dealers. Anyway, for a large group of mags, their prices are almost only half that asked by dealers. The two new ad-zines out have done much to increase the effectiveness of this category. Up until now, these fields have pretty much been the only ones to exploit in building a collection. However, even at their cheapest (3) they are a mite to expensive for furthering the enjoyment of fantasy. At the exceptionally low price of 30¢@, a file of FFM's would run over $13, low compared to the $30 that dealers ask, but still a lot of money when you're trying to save money for college. My FFM's are nearly complete but if they weren't, and i received the above offer, even though it is a bargain that comes once in a lifetime, I'd be forced to refuse. In the same vein if I were offered a set of Clayton and Tremaine Astoundings at 50¢@, a ridiculously low figure, it would run near $45 Now I will describe a different approach to the problem. The basis of which are two seperate sets of experiences. The first experience is one that has occured with astonishing reuency (3 or 4 times). I'll be talking with someone and the topic might drift towards speculation in science. The other person will casually mention that he used to read stf once and drop the bomb-shell "used to have a lot of them in my attic, threw them away in the war-paper drives, though." As they would drag me away from his throat, I'd speculate upon this virginal, untouched field. The attics and cellers of the nation. Of course the war has played havoc with this field. It cannot be completely ruined. My other experience was the way I used to help my father, who was a semi-professional book dealer. He had i-don't-know-how-many thousands of cards printed up giving the fire alarm signal numbers for our town; a thing that everyone would look at and notice. He had a short ad on it to the effect of Cash For Old Books, address, phone number, etc. A party would phone and say that they had some old books for sale. Before the war made (cont. on page 27) ---- (Page 16) ----
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