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Burlington Atomic Energy Week, 1946-1950
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Aside from the principal achievement of wide community participation, these joint meetings resulted in a better program since many valuable additions were made at the suggestion of organizations other than the League Implementing the program 1) Distribution of material. Various agencies and business organizations were asked to distribute fliers. They submitted estimates of number of copies needed. Pamphlets were also needed for doctors' offices and beauty parlors, other material for information booths. A survey of all available material was made, the League of Women Voters, 726 Jackson Place, Washington, D. C. and the National Committee on Atomic Information, 1749 L Street N. W., Washington, D. C. being the main sources although various magazines containing articles and reprints of same were included in master list. Quality of material was found to be excellent; the quantity was insufficient. By supplementing available material with a leaflet written and printed locally, above requists were filled but, in many cases, not adequately as to amount. With several city wide distributions, variety is, of course, a paramount necessity. There were other valuable uses for printed material which were not pursued since the material was unavailable. 2) Displays and visual Divices a) Window Displays. A letter rom the Retail Bureau was sent to all stores urging cooperation in every way. The wife of a leading retailer was assigned the job of requesting window space from downtown merchants. A committee, composed of art teachers and others, designed and executed the windows with assistance from display men in larger stores. Chairman for Atomic Energy Week worked out the themes with the committee. b) Atom Symbols painted on sidewalks. A group of Hi-Y boys were enlisted to do this job and permission from the city council was granted. c) Posters. Very effiective, large posters were available from N.C.A.I. at no cost, but not in sufficient quantity. A small poster was locally designed and printed. This was not only used to supplement above quantitatively but was pasted over portion of large poster to localize it. It also proved useable in windows too small for large posters. It announced Atomic Energy Week, carried notice of mass meeting, and a central atomic energy symbol with the words, "Watch, Read, Listen, Think". A committee of ten women distributed posters, each being responsible for one district of the city. d) Bus cards. A business concern which leases advertising space on buses gave the space for over two weeks and paid for cards. They carried messages described above in similar manner. 3) Churches. Council of Churches and the League presented to County Ministerial Association the plan to ionclude subject of atomic energy in all sermons and to announce mass meeting in bulletins. Plan enthusiastically received. Special supplement of the Washington Post on atomic energy was supplied all ministers. Members of League did same with priests of Catholic churches. Ministerial Association sent letter to all ministers in the county. 4) Street blackout. Permission readily granted by city safety department. Reserve Officers Association arranged with army to fly one or more planes over city free of charge. Group of men from Kiwanis procured and took charge of setting off "fire cracker bombs" in three districts of city. Six industrial plants offered to blow sirens. Airport manager agreed to synchronize various factors. Retail Bureau asked all merchants in main business district to turn out lights for five-minute duration. 5) Promotion of mass meeting included posters and bus cards, extensive newspaper and radio publicity, free tickets distributed at meetings and through mail by cooperating organizations, tickets given out by churches and high school. Downtown drug stores made tickets available. Farm Bureau mailed post card announcements to all members in county. Local flier distributed by dairies urged attendance. Announcement was included in county superintendant's letter to all county schools. School principals and editors in small towns surrounding Burlington were interviewed and asked to promote meeting. 6) Mass Meeting. Admiral Lewis Strauss was obtained as speaker -2-
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Aside from the principal achievement of wide community participation, these joint meetings resulted in a better program since many valuable additions were made at the suggestion of organizations other than the League Implementing the program 1) Distribution of material. Various agencies and business organizations were asked to distribute fliers. They submitted estimates of number of copies needed. Pamphlets were also needed for doctors' offices and beauty parlors, other material for information booths. A survey of all available material was made, the League of Women Voters, 726 Jackson Place, Washington, D. C. and the National Committee on Atomic Information, 1749 L Street N. W., Washington, D. C. being the main sources although various magazines containing articles and reprints of same were included in master list. Quality of material was found to be excellent; the quantity was insufficient. By supplementing available material with a leaflet written and printed locally, above requists were filled but, in many cases, not adequately as to amount. With several city wide distributions, variety is, of course, a paramount necessity. There were other valuable uses for printed material which were not pursued since the material was unavailable. 2) Displays and visual Divices a) Window Displays. A letter rom the Retail Bureau was sent to all stores urging cooperation in every way. The wife of a leading retailer was assigned the job of requesting window space from downtown merchants. A committee, composed of art teachers and others, designed and executed the windows with assistance from display men in larger stores. Chairman for Atomic Energy Week worked out the themes with the committee. b) Atom Symbols painted on sidewalks. A group of Hi-Y boys were enlisted to do this job and permission from the city council was granted. c) Posters. Very effiective, large posters were available from N.C.A.I. at no cost, but not in sufficient quantity. A small poster was locally designed and printed. This was not only used to supplement above quantitatively but was pasted over portion of large poster to localize it. It also proved useable in windows too small for large posters. It announced Atomic Energy Week, carried notice of mass meeting, and a central atomic energy symbol with the words, "Watch, Read, Listen, Think". A committee of ten women distributed posters, each being responsible for one district of the city. d) Bus cards. A business concern which leases advertising space on buses gave the space for over two weeks and paid for cards. They carried messages described above in similar manner. 3) Churches. Council of Churches and the League presented to County Ministerial Association the plan to ionclude subject of atomic energy in all sermons and to announce mass meeting in bulletins. Plan enthusiastically received. Special supplement of the Washington Post on atomic energy was supplied all ministers. Members of League did same with priests of Catholic churches. Ministerial Association sent letter to all ministers in the county. 4) Street blackout. Permission readily granted by city safety department. Reserve Officers Association arranged with army to fly one or more planes over city free of charge. Group of men from Kiwanis procured and took charge of setting off "fire cracker bombs" in three districts of city. Six industrial plants offered to blow sirens. Airport manager agreed to synchronize various factors. Retail Bureau asked all merchants in main business district to turn out lights for five-minute duration. 5) Promotion of mass meeting included posters and bus cards, extensive newspaper and radio publicity, free tickets distributed at meetings and through mail by cooperating organizations, tickets given out by churches and high school. Downtown drug stores made tickets available. Farm Bureau mailed post card announcements to all members in county. Local flier distributed by dairies urged attendance. Announcement was included in county superintendant's letter to all county schools. School principals and editors in small towns surrounding Burlington were interviewed and asked to promote meeting. 6) Mass Meeting. Admiral Lewis Strauss was obtained as speaker -2-
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