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Imagination, v. 1, issue 11, whole no. 11, August 1938
Page 5d
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IMAGINATION! #11 38 Aug 5 IF I HAD $100,000: Louis Kuslan . Many times I have wondered what I should do If I had such a fortune & the liberty to spend it any way I saw fit. After much profound cogitation & mental calisthenics I have decided to publish & edit a science fiction magazine which would be for real fans only & not the general public. After securing the printing establishment necessary I should have to get a name, not just any name but one which is science fictional. Several have occurred to me; It would be a battle before one was finally selected. Herewith are presented some I have thot of: S̲c̲i̲e̲n̲c̲e̲ ̲F̲i̲c̲t̲i̲o̲n̲ ̲T̲a̲l̲e̲s̲, or S̲c̲I̲e̲n̲t̲i̲f̲i̲c̲ ̲F̲i̲c̲t̲i̲o̲n̲, or even S̲c̲i̲e̲n̲c̲e̲ ̲W̲o̲n̲d̲e̲r̲, which is a perfectly good name & I wonder what made Gernsback give it up. For the artwork I shall have contracted for several of the best artists. Paul would certainly be the first chosen, & Wesso, & Dold, all of whom are top notchers. No restrictions on the artists, they can do what they please as long as it Is good. They can even use green & pink if the combination turns out well. (Green & brown is a gtd combo! Adv. --Morojo) I should certainly use large size. The paper must be good quality, the printing fairly dark -- almost like that which Wonder employed back In '35. Instead of being bound like the present day magazines, or by Life Savers or gum, as suggested by Tucker several yrs ago, some new process would be sought which would keep the covers on & the contents In their proper places. The no. of pgs should in all probability be about 128, large size. Only the best storys would be accepted, contrary to the policy of one prominent sf magazine. The writers would be paid at least 3c a word, rate which would certainly stimulate those plebians who produce for pay & not for art. Certainly these hackys can do better. This is evidenced by some the work they turn out, which happens to be good. Even Schachner slips up some times & turns out something good. If they are spurd on I am certain the old time quality of their storys wiII be once more apparent. But If in spite of all this only a few good storys come in I should publish them of course & then reprint some the old classics; not WelIstorys nor Verne, for we have had plenty of them, but some by Serviss, Smlth, Vincent .... A science dept must be included. This would have an editorial on current science, much like the editorials in old Amazing, & a Q&A section, each conducted by a recognized scientific authority. Of course I can't leave the reader's dept out. I shouldn't make It so small as it Is in current periodicals but increase Its size to twice what it usually Is. Any & every letter sent in by fans would be publisht, even if I & the magazine were hit by 2 ton brickbats. The suggestions would be followd to the best my ability & Inter-reader correspondence encouraged. There would be no advertising even tho they say magazines can't live thus. Quis sclt? (Esperanto for which: Kiu scias? All this is of course completely hypothetical but just let me get hold of $100,000 & you'll see how quickly it all will come true...! Q̲u̲e̲s̲t̲i̲o̲n̲: Under which pseudonyms have Schachner, Keller & JWCampbell Jr written? Ansr: Corbett & Glamis, Worth & Cecil, Stuart & van Campen. respectively. Q̲u̲e̲s̲t̲i̲o̲n̲: What is M̲a̲d̲g̲e̲'s circulation? F̲a̲n̲omenal!
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IMAGINATION! #11 38 Aug 5 IF I HAD $100,000: Louis Kuslan . Many times I have wondered what I should do If I had such a fortune & the liberty to spend it any way I saw fit. After much profound cogitation & mental calisthenics I have decided to publish & edit a science fiction magazine which would be for real fans only & not the general public. After securing the printing establishment necessary I should have to get a name, not just any name but one which is science fictional. Several have occurred to me; It would be a battle before one was finally selected. Herewith are presented some I have thot of: S̲c̲i̲e̲n̲c̲e̲ ̲F̲i̲c̲t̲i̲o̲n̲ ̲T̲a̲l̲e̲s̲, or S̲c̲I̲e̲n̲t̲i̲f̲i̲c̲ ̲F̲i̲c̲t̲i̲o̲n̲, or even S̲c̲i̲e̲n̲c̲e̲ ̲W̲o̲n̲d̲e̲r̲, which is a perfectly good name & I wonder what made Gernsback give it up. For the artwork I shall have contracted for several of the best artists. Paul would certainly be the first chosen, & Wesso, & Dold, all of whom are top notchers. No restrictions on the artists, they can do what they please as long as it Is good. They can even use green & pink if the combination turns out well. (Green & brown is a gtd combo! Adv. --Morojo) I should certainly use large size. The paper must be good quality, the printing fairly dark -- almost like that which Wonder employed back In '35. Instead of being bound like the present day magazines, or by Life Savers or gum, as suggested by Tucker several yrs ago, some new process would be sought which would keep the covers on & the contents In their proper places. The no. of pgs should in all probability be about 128, large size. Only the best storys would be accepted, contrary to the policy of one prominent sf magazine. The writers would be paid at least 3c a word, rate which would certainly stimulate those plebians who produce for pay & not for art. Certainly these hackys can do better. This is evidenced by some the work they turn out, which happens to be good. Even Schachner slips up some times & turns out something good. If they are spurd on I am certain the old time quality of their storys wiII be once more apparent. But If in spite of all this only a few good storys come in I should publish them of course & then reprint some the old classics; not WelIstorys nor Verne, for we have had plenty of them, but some by Serviss, Smlth, Vincent .... A science dept must be included. This would have an editorial on current science, much like the editorials in old Amazing, & a Q&A section, each conducted by a recognized scientific authority. Of course I can't leave the reader's dept out. I shouldn't make It so small as it Is in current periodicals but increase Its size to twice what it usually Is. Any & every letter sent in by fans would be publisht, even if I & the magazine were hit by 2 ton brickbats. The suggestions would be followd to the best my ability & Inter-reader correspondence encouraged. There would be no advertising even tho they say magazines can't live thus. Quis sclt? (Esperanto for which: Kiu scias? All this is of course completely hypothetical but just let me get hold of $100,000 & you'll see how quickly it all will come true...! Q̲u̲e̲s̲t̲i̲o̲n̲: Under which pseudonyms have Schachner, Keller & JWCampbell Jr written? Ansr: Corbett & Glamis, Worth & Cecil, Stuart & van Campen. respectively. Q̲u̲e̲s̲t̲i̲o̲n̲: What is M̲a̲d̲g̲e̲'s circulation? F̲a̲n̲omenal!
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