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Fantasy Magazine, v. 4, issue 4, whole no. 28, February-March 1935
Page 101
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FANTASY 101 THE EDITOR BROADCASTS [Image of a typewriter whose paper feeds into a microphone.] We knew it was too good to last. We had received so much praise the past few months that last month, in desperation, we asked for an uncomplimentary letter. Jack Speer, of Comanche, Oklahoma, came thru in fine style: "You have asked for an uncomplimentary letter, and here it is. Your September and October-November issues were great, but the December-January is the worst I've seen. In the first place, the cover of a magazine should never be repeated, and it seems that you are going to continue the cover on the next few issues. In the second place, the color of the ink for this issue is not as plain as the black. I miss the usual short story. It was too bad, too, that Ackerman couldn't think up a new name for his interesting column. Rap's column was not as spicy as usual. Your former method of writing, while not so romantic, was much easier to take in at a glance than the present muddle of stuff about 'Pluto,' 'Uranus,' and the rest. The other method with the magazines grouped separately is much handier. The one redeeming feature of the issue was 'Armageddon in Space,' but it couldn't help being otherwise with the start it had." But wait, that's not all. Irving Kosow, of Brooklyn, N. Y., kicks too: "The Wonder dedication issue was the worst yet. If you think I or anyone else is going to wait about two months for an issue and then have too look at the same cover, you've got another guess coming. Of course, it's a good cover, but not that good." Well, we asked for it. However, let it not be said that we went down without a struggle. Several of our readers, Messrs. Speer and Kosow in particular, havrn't the slightest idea of the relative large expense entailed in having a new cover drawn, maee into a cut, and printed. To talk in understandable terms: the cost of securing and printing but one new cover illustration each month would equal the cost of printing eight pages of FANTASY. To tell the truth, our income doesn't even warrant our having one new cover illustration a year! However, we would like to give our readers a neat little magazine, so at a great sacrifice we secured our present cover design -- which anyone will admit is better than no cover at all. We believe this cover is ideal for a fan magazine -- one that can be repeated month after month. Please realize that many richer and more expensive magazines such as Story, Golden Book, Reader's Digest, Author & Journalist, and others have no cover at all! And to relieve
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FANTASY 101 THE EDITOR BROADCASTS [Image of a typewriter whose paper feeds into a microphone.] We knew it was too good to last. We had received so much praise the past few months that last month, in desperation, we asked for an uncomplimentary letter. Jack Speer, of Comanche, Oklahoma, came thru in fine style: "You have asked for an uncomplimentary letter, and here it is. Your September and October-November issues were great, but the December-January is the worst I've seen. In the first place, the cover of a magazine should never be repeated, and it seems that you are going to continue the cover on the next few issues. In the second place, the color of the ink for this issue is not as plain as the black. I miss the usual short story. It was too bad, too, that Ackerman couldn't think up a new name for his interesting column. Rap's column was not as spicy as usual. Your former method of writing, while not so romantic, was much easier to take in at a glance than the present muddle of stuff about 'Pluto,' 'Uranus,' and the rest. The other method with the magazines grouped separately is much handier. The one redeeming feature of the issue was 'Armageddon in Space,' but it couldn't help being otherwise with the start it had." But wait, that's not all. Irving Kosow, of Brooklyn, N. Y., kicks too: "The Wonder dedication issue was the worst yet. If you think I or anyone else is going to wait about two months for an issue and then have too look at the same cover, you've got another guess coming. Of course, it's a good cover, but not that good." Well, we asked for it. However, let it not be said that we went down without a struggle. Several of our readers, Messrs. Speer and Kosow in particular, havrn't the slightest idea of the relative large expense entailed in having a new cover drawn, maee into a cut, and printed. To talk in understandable terms: the cost of securing and printing but one new cover illustration each month would equal the cost of printing eight pages of FANTASY. To tell the truth, our income doesn't even warrant our having one new cover illustration a year! However, we would like to give our readers a neat little magazine, so at a great sacrifice we secured our present cover design -- which anyone will admit is better than no cover at all. We believe this cover is ideal for a fan magazine -- one that can be repeated month after month. Please realize that many richer and more expensive magazines such as Story, Golden Book, Reader's Digest, Author & Journalist, and others have no cover at all! And to relieve
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