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United Campus Ministry papers, 1970-1972

1971-04-15 'General Job Description' - Page 3

page 3, continued, General Job Description, projecting into 1972

1.F. (2) Values and Survival: the crisis of our society, the campus, and the world is how mankind will manage to exist in spaceship  earth. A myriad signs indicate potencial for sweeping catastrophe: the pervasive basic question is that of VALUES. What are the bases for decision - for choosing priorities? How are these created, understood, and how are they changed? 

The University community with the deversity and resources of the University of iowa has a challenge and an opportunity  to become creatively involved in determining VALUES FOR SURVIVAL.

Involvements past and present here included: 
- Lecture, discussion series on "Priorities for Survival".
- Lecture, discussion on "Alternatives for America".
- Two 30-minutes Tv programs, produced for IEBN, Channel 11-12, on "The Ecological Crisis in Iowa; Values in Ecology".
- Currently, planning a TV series that will present scenarios on what might well happen (if we continue on the present course) in the areas of: 
The Citizen and the Environmental Crisis; The Nation and the Env. Crisis. 
- Currently, I have a research-study proposal that I have developed and am sending out to various Foundations, seeking funding for a major effort to create a VALUES INVENTORY FOR HIGHER EDUCATION. This would be a practical guide to identifying values, their relative priorities, and the power structure which selects and changes them. 

(3) The Communication Crisis: in times of crisis, communication - quickly done, accurate, and understandable by all - may make the difference between creative living and chaos. With an outstanding School of journalism, School of Letters, the Writers' Workshop, Dramatic Arts, and the Communications Arts (TV, Radio, Newspaper), tremendous potential and actual resources are available to undertake a much broader approach to the problem of COMMUNICATIONS. Numerous contacts have been developed in this area: 
- A public relations consultant is retained by the Campus Ministers.
- A handbook on PUBLIC RELATIONS AND COMMUNICATIONS has been created and is being used continuously.
- We have sponsored various seminars, speakers, dialogues on Communicating (NATRA: National Assn. TV-Radio Announcers, the professional organization of blacks; Lectures by Del Shields, black TV-radio producer, Chmn. of NATRA).
- I have taken courses in TV production, and have made some extensive, personal contacts with the commercial media and Church personnel. This is the kind of ministry that is immediately appreciated by the Church, the University and the larger community. Its potential is limited only by resources, personnel, and imagination: the structural opportunities are already presented and growing.

(4) The Racial Crisis: nationally, regionally, and locally, this is a problem that must be given priority bu the Church, the University, and Society. There have been and continue to be a great variety of critical issues to be dealt with here directly:

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page 3, continued, General Job Description, projecting into 1972 1.F. (2) Values and Survival: the crisis of our society, the campus, and the world is how mankind will manage to exist in spaceship earth. A myriad signs indicate potencial for sweeping catastrophe: the pervasive basic question is that of VALUES. What are the bases for decision - for choosing priorities? How are these created, understood, and how are they changed? The University community with the deversity and resources of the University of iowa has a challenge and an opportunity to become creatively involved in determining VALUES FOR SURVIVAL. Involvements past and present here included: - Lecture, discussion series on "Priorities for Survival". - Lecture, discussion on "Alternatives for America". - Two 30-minutes Tv programs, produced for IEBN, Channel 11-12, on "The Ecological Crisis in Iowa; Values in Ecology". - Currently, planning a TV series that will present scenarios on what might well happen (if we continue on the present course) in the areas of: The Citizen and the Environmental Crisis; The Nation and the Env. Crisis. - Currently, I have a research-study proposal that I have developed and am sending out to various Foundations, seeking funding for a major effort to create a VALUES INVENTORY FOR HIGHER EDUCATION. This would be a practical guide to identifying values, their relative priorities, and the power structure which selects and changes them. (3) The Communication Crisis: in times of crisis, communication - quickly done, accurate, and understandable by all - may make the difference between creative living and chaos. With an outstanding School of journalism, School of Letters, the Writers' Workshop, Dramatic Arts, and the Communications Arts (TV, Radio, Newspaper), tremendous potential and actual resources are available to undertake a much broader approach to the problem of COMMUNICATIONS. Numerous contacts have been developed in this area: - A public relations consultant is retained by the Campus Ministers. - A handbook on PUBLIC RELATIONS AND COMMUNICATIONS has been created and is being used continuously. - We have sponsored various seminars, speakers, dialogues on Communicating (NATRA: National Assn. TV-Radio Announcers, the professional organization of blacks; Lectures by Del Shields, black TV-radio producer, Chmn. of NATRA). - I have taken courses in TV production, and have made some extensive, personal contacts with the commercial media and Church personnel. This is the kind of ministry that is immediately appreciated by the Church, the University and the larger community. Its potential is limited only by resources, personnel, and imagination: the structural opportunities are already presented and growing. (4) The Racial Crisis: nationally, regionally, and locally, this is a problem that must be given priority bu the Church, the University, and Society. There have been and continue to be a great variety of critical issues to be dealt with here directly: